Aldous Huxley s Brave New World - 1515 Words

Some Sacrifices Are Too Great Even for the Sake of Happiness Although happiness is a subjective concept, there are some connections that can be made between the many interpretations. Most definitions include access to basic necessities, as well as mental, emotional, and social stability. However, Aldous Huxley’s society described in his novel, Brave New World, takes the ideal of stability to disturbing extremes. In futuristic, dystopian London, the authorities governing the country have taken it upon themselves to control every aspect of their citizens’ lives, including intelligence, careers, even emotions. All of these seemingly decision-based parts of life are predestined by the government before birth. This manipulation is disguised as stability by the Controllers of the New World State, and so they can justify the domination over all citizens as necessary to maintain happiness. They do not consider freedom or passion to be contributors to happiness and believe that they cause further distress. In order to protect the structure of their government, they eliminated all sources of passion and other negative emotions: family, disease, monogamy. They fail to realize how vital these things are to life as a human and how they help one grow and learn. Citizens of the World State equate happiness with control and having access to any luxury at the snap of one’s fingers. However, they try to smother most things that contribute to being not just a human, but aShow MoreRelatedAldous Huxley s Brave New World1334 Words   |  6 Pageso read Aldous Huxley’s Brave New World is to understand the fear for the future during the 1930’s. Widely considered ahead of its time, Brave New World is one of the most influential novels regarding the destructive outcome of genetic and public manipulation through regime control. The story contrasts two worlds: the traditional world where the â€Å"savages† reside and the new World State: a negative utopia where unrestrained sexual freedom, reproductive technology, and mind numbing drugs run rampantRead MoreAldous Huxley s Brave New World1329 Words   |  6 PagesIn Aldous Huxley, Brave New World, life is peaceful without any rebellion from its citizens. The society is called ‘The World State’, where scientist can finally produce eggs, without women getting pregnant. As a result, there is no such thing as a â€Å"family†, and the word ‘Mother’ and ‘Father’ are consider as obscene. â€Å". . . the loathsomeness and moral obliquity of childbearing –– merely gross, a scatological rather than a pornographic impropriety† (Huxley 159). They use the Bokanovsky Process, inRead MoreAldous Huxley s Brave New World1080 Words   |  5 PagesComplete Control† Today, one s perceptions of happiness are more often than not associated with material achievements, advancements, or perhaps, love. In Brave New World, however, happiness is based upon the pursuit of stability and emotional equilibrium Aldous Huxley s dystopian novel, Brave New World serves as a warning of the ominous. Set in London, the totalitarian regime instills the motto of stability, community, [and] identity(Huxley.1.1) in its citizens. Huxley s dystopia attempts to findRead MoreAldous Huxley s Brave New World Essay1800 Words   |  8 PagesAccording to Webster’s New World Dictionary, bravery is â€Å"possessing or exhibiting courage or courageous endurance† (Agnes 178). Oftentimes, people are commended for acts of bravery they complete in the heat of a moment or overcoming a life-changing obstacle. Rarely one is commended for simply living a brave life, facing challenges they do not even understand. The characters in the Aldous Huxley’s Brave New Wor ld live a peculiar lifestyle demonstrating bravery for just breathing. Although Huxley’sRead MoreAldous Huxley s A Brave New World1649 Words   |  7 PagesAldous Huxley has presented us a compelling story in the 20th-century called a Brave New World. One of the most notable dystopian novels, it calls for a reader to conceptualize a world, in which society and science are synonymous with each other, history had faded far into obscurity, and Henry Ford, the creator of the assembly line, becomes a deity to many uniformed individuals. The book was about how humans are no longer created by the conventional means of mating, rather artificially, throughRead MoreAldous Huxley s Brave New World1904 Words   |  8 PagesAldous Huxley’s Brave New World, published in 1932, is a masterpiece of science fiction. His imagined, dystopian state creatively employs facts and theories of science, as well as his very own thinly-veiled commentary on the future of society. His family backg round and social status, in addition to molding Huxley himself and his perspective, no doubt made impact on his writing and contributed to the scientific accuracy of his presentation. However, Huxley certainly qualifies as a social commenterRead MoreAldous Huxley s Brave New World1564 Words   |  7 Pages Envision a world where everybody is happy, there is no sorrow or suffering, no fear of death, no misery, everything is pleasant, and the government doles out happy pills, known as Soma. Aldous Huxley’s novel â€Å"Brave New World† describes this world. Is everyone truly happy, and what do the citizens sacrifice in exchange for living in this utopia? Huxley helped shape the modern mind with provocative theories about humankind s destiny, and he was concerned with the possible social and moral implicationsRead MoreAldous Huxley s Brave New World1038 Words   |  5 PagesAldous Huxley, the author of Brave New World, portrays a World State that has made consumption one of its centerpieces. Economic stability is essential to the effectiveness of the World State. They are brainwashed by advertisements and organizations that make them feel as though they are free. The people within the World State continuously consume because of the conditioning they obtained when they were younger. They are educated that when an object or good is in need of fixing, they must get ridRead MoreAldous Huxley s Brave New World2645 Words   |  11 PagesTimes: Aldous Huxley was born into a family of renowned scientists in 1894. He lost his mother at age 14, became virtually blind due to illness three years later, and lost his older brother to suicide at age 21. Despite these setbacks, he went back to school after dropping out of Eton and earned a degree in English literature from Oxford. Because of his blindness, he was not able to do the scientific research he had previously wanted to do, and turned to writing. He wrote Brave New World in fourRead MoreAldous Huxley s Brave New World2041 Words   |  9 Pagesâ€Å"I wanted to change the world. But I have found that the only thing one can be sure of changing is oneself†- Aldous Huxley. Throughout Aldous Huxley’s life he encountered malicious experiences that changed him drastically. He found out that he was a great writer through the dreadful and exceptional events in his life. In the novel Brave New World, Huxley uses conflict and characterization to illustrate how the adv ancement of technology can potentially cause human destruction and how individual motivation

Holiday Decision Making Free Essays

Name: Luong Thanh Long Class: FB3A CONSUMER BEHAVIOR AND HOLIDAY I- Holiday decision-making is different from the traditional problem-solving model of consumer decision-making: 1) The traditional problem-solving model of consumer decision-making: * Behind the visible act of making a purchase lies a decision process that must be investigated. * The purchase decision process is the stages a buyer passes through in making choices about which products and services to buy. * Five Stages of Consumer Behavior: A. We will write a custom essay sample on Holiday Decision Making or any similar topic only for you Order Now Problem Recognition: Perceiving a Need: Perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision. * Can be as simple as noticing an empty milk carton or it can be activated by marketing efforts. B. Information Search: Seeking Value Two steps of information search| Internal search| External search| * Scanning one’s memory to recall previous experiences with products or brands. * Often sufficient for frequently purchased products. * When past experience or knowledge is insufficient * The risk of making a wrong purchase decision is high * The cost of gathering information is low. * Personal sources, such as friends and family. * Public sources, including various product-rating organizations such as Consumer Reports. * Marketer-dominated sources, such as advertising, company websites, and salespeople| C. Alternative Evaluation: Assessing Value * The information search clarifies the problem for the consumer by: (1) Suggesting c riteria to use for the purchase. (2) Yielding brand names that might meet the criteria. (3) Developing consumer value perception. * A consumer’s evaluative criteria represent both The objective attributes of a brand (such as locate speed on a portable CD player) * The subjective factors (such as prestige). * These criteria establish a consumer’s evoked set * The group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware. D. Purchase Decision: Buying Value Three possibilities| From whom to buy| When to buy| Do not buy| which depends on such considerations * Terms of sale * Past experience buying from the seller * Return policy. which can be influenced by * Store atmosphere * Time pressure * a sale * Pleasantness of the shopping experience. | | E. Postpurchase Behavior: Value in Consumption or Use * After buying a product, the consumer compares it with expectations and is either satisfied or dissat isfied. * Satisfaction or dissatisfaction affects * Consumer value perceptions * Consumer communications * Repeat-purchase behavior. * Many firms work to produce positive postpurchase communications among consumers and contribute to relationship building between sellers and buyers. Cognitive Dissonance: The feelings of postpurchase psychological tension or anxiety a consumer often experiences * Firms often use ads or follow-up calls from salespeople in this postpurchase stage to try to convince buyers that they made the right decision. In short, in the traditional problem-solving model of consumer decision-making, people tend to consider and investigate all the needs and desires of a product carefully through a range of steps. There are both internal and external factors affect on the decision-making of consumer. ) Holiday decision-making, as described in the case: * The genetic decision about whether or not to go on holiday was not always the starting point; and sometimes this gene tic decision was irrelevant. * â€Å"People have a limited capacity for analysis, and this leads them to break down complex decisions into hierarchical processes and take into consideration a small number of critical variables at each level to make the decision-making process more manageable†. * â€Å"When confronted by a complex problem, the human brain ‘satisfies’ more than it ‘optimises’,† explains Nicolau. In this situation, â€Å"the individual will try to choose an option that is sufficiently satisfying, regardless of whether or not it is the best choice†. 2 * Final decision and bookings are often made very late. * Informants often expressed post-decision regret, which people strove to reduce. * Searching for holiday information tends to be affected by external factors. II- Compare the information search process, as it is described here, with the search process that consumers might follow for one other product category: Holiday information search process| Consumer search process for one product| * Information collection for a holiday tends to be stopped when the holiday has been booked * Real information are collected during the holiday * Consumer will get more conflicted conscious of information. * People do not prepare their trip in much detail. In contrast, they want to discover unexpected things. * Incidental learning seems to play a bigger role than internal learning. * For only one product, consumer will take more time to collect information of a product and analysis in more details and intensive from lots of sources. * Information collection lasts till they ensure that this information is correct and they can make a comparison with other products. * Consumer tries to avoid unexpected situation. * Information search information tends to be stimulus-based (external)| III- The implications of the findings for managers marketing and promoting holidays: 4P principle plays important role in the man agers marketing. Holidaymaker should make a holiday that meets the needs of customer. If we don’t provide a holiday special or offer that helps them with those goals, we are doing them and your business a grave disservice. We also need to survey clients and customers from the current year to see how they can improve in the future. Think about how your channels work together and which channels reach your target customer. Offer a free gift or holiday discount to customers who take the time to complete your survey and do not forget to keep contact with your customer. Customer surplus is a very important area in Marketing mix. Only the marginal consumer is willing to pay just the market price in typical supply and demand equilibrium. The consumers would be willing to pay more than the market price is what makes the demand curve slope downward. The amount that these consumers would be willing to pay, but do not have to pay is known as the consumer surplus. ——————————————– [ 1 ]. 2 The magazine Tourism Management, Juan Luis Nicolau and Francisco Mas analysed data from 2,491 people gathered by the CIS http://www-rohan. sdsu. edu/~renglish/370/notes/chapt05/ How to cite Holiday Decision Making, Papers

Women and Workplace Discrimination in Australian Organization

Question: Discuss about the Women and Workplace Discrimination in Australian Organization. Answer: Brief statement of the problem The workforce of Australia is extremely separated by gender and female dominated industries. It can be categorized in terms of aged care and child care which have been historically undervalued. It has been found that women in Australia are over represented in low paid industries as part time workers (Denissen Saguy, 2014). There are so many organizations that do not provide the leadership role to the Australian women. Along with that it has been found that in 2015-16 the average Australian woman got less superannuation average of $113,660 in comparison of the average male (Australian Human Rights Commission, 2018). As consequences, women are facing issues in their retirement years. It has been estimated in Australian Human Rights Commission that aggression against women and their children put bad impact on the economy of Australia in 2015-16. However, there are various acts are in the zone of Australia such as Sex Discrimination Act which provide effect to Australias international h uman rights obligations (McGann, Ong, Bowman, Duncan, Kimberley Biggs, 2016). Aims and objectives The aim of this research is to study Women and Workplace Discrimination: Overcoming Barriers to Gender Equality in Australian Organization. To show the women and workplace discrimination in Australian organizations. To provide the reasons behind this issues. To find out the solutions for overcoming barriers to gender equality in Australian Organization. Brief methodology Methodology is the important part for the research as it helps to determine the various steps to accomplish the research. To accurately assess the variables affecting the women and workplace discrimination in Australian industry, this method has opted mixed research method to conduct this study. It involves the qualitative and quantitative data to get effective outcome regarding topic. Literature review Literature review will be helpful to assess the current concerns regarding women discrimination at workplace in Australia, which might involve the performance of women in the workplace, economic condition and external factors (French Strachan, 2015). It will be made with the help of government data, academic journals, ratio of men and women working in organizations and internet sources. Data collection Secondary data will be considered to gather the information about the chosen topic. It can be collected from newspaper, journals, articles, online sources and books. It is cost efficient approach which facilitates to gather the data in efficient term regarding the topic. Survey Survey is the efficient approach that helps to know more about the situation of the women due to discrimination in the organization. It can be collected by choosing specific organization where the response of women regarding this topic can be accumulated and evaluated. Qualitative data and qualitative data will be focused in which qualitative approach sets the questionnaire for participants which will be allocated by online sources. Quantitative approach will be used in transforming the collected data into graphs, tables and charts (Palinkas, Horwitz, Green, Wisdom, Duan Hoagwood, 2015). Sources and data Secondary data is opted to accumulate the data regarding women and workplace discrimination. The secondary sources will be comprised of articles, journals, books, articles available on internet and books (Flick, 2017). The data will be collected from government sites, online data available and other sources. After accumulating all data, entire variables such as workplace safety indicators, salary concerns, demographic characteristics and flexibility will be made in an excel sheet. Correlation analysis will be helpful to search the bonding between attraction variable such as flexibility and safety along with demographic variables such as age groups. It will define the various types of correlation such as positive, negative or none. References Australian Human Rights Commission, (2018). Face the facts: Gender Equality 2018. Retrieved from: https://www.humanrights.gov.au/education/face-facts/face-facts-gender-equality-2018. Denissen, A. M., Saguy, A. C. (2014). Gendered homophobia and the contradictions of workplace discrimination for women in the building trades.Gender Society,28(3), 381-403. Flick, U. (Ed.). (2017).The SAGE Handbook of Qualitative Data Collection. SAGE. French, E., Strachan, G. (2015). Women at work! Evaluating equal employment policies and outcomes in construction.Equality, Diversity and Inclusion: An International Journal,34(3), 227-243. McGann, M., Ong, R., Bowman, D., Duncan, A., Kimberley, H., Biggs, S. (2016). Gendered ageism in Australia: Changing perceptions of age discrimination among older men and women.Economic Papers: A journal of applied economics and policy,35(4), 375-388. Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research.Administration and Policy in Mental Health and Mental Health Services Research,42(5), 533-544.